Website owners are often given advice on how they can improve their search engine rankings. You may hear things like “you need to submit to Google” or “always use a pay-per-click program”. While some advice can be helpful, you don’t always have to follow every word people tell you. Here is some advice that we have found can help you start making money on Google without worrying about doing a submit to Google request or using a pay-per-click program:

  1. Backlinks. The search engine crawlers will scan your website to see how many other websites are linking into it. They want to see a website that has credible links built up as this will boost your reputation and your PageRank status. How can you build backlinks to your site? One way is to join the discussion boards and post links to particular pages when people are talking about things that pertain to your business. Another great way is to write informative articles and post them on free websites. Twitter and other social media sites can also help you as you can post a new daily “tweet” with a link back to your site.
  2. Content. To gain respect and a high PageRank from Google, you need to have worthy content. Google is looking for content that has the right type of keywords related to the search terms. Using the Google AdWords program, you can find out what type of keywords you should start including in your website pages to return higher results in Google. The keywords you use need to be in the title of the pages along with inside the content itself to be noticed by the search engine crawlers. When you have credible content on your website, you naturally attract more website visitors and they will actually stay on your website for awhile, which helps to improve your PageRank status.

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